Christian School Marketing – Writing Web Copy


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The website is the inbound marketing portal that virtually all prospective parents will visit. It is likely that, before you even know they are out there, your prospective parents have come to your website and those of your competitors to look you over. They will have gained a sense of who you are by the words you use and the images you choose. They will have compared your program, your invitation, your academic offerings, your sports teams, your tuition to your competitors and to their own family values. What they find will determine whether you will ever meet them.


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